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How Kenyan fashion businesses are coping with COVID-19
COVID-19 is grossly affecting the fashion industry. There are myriads of shuttered production houses, the distribution chain has been compromised, leaving small business owners without decent revenue streams.
Vic Drabicky, CEO of agency January Digital told Glossy that “the most at-risk brands are newer brands that don’t have the cash flow or credit lines to be able to sustain a complete closure of what could be a couple weeks or more…sadly, we’re going to end up losing some young brands that were showing great promise and some more tenured brands that simply couldn’t adapt to the extreme circumstances.”
Those that do not have cash flow to invest in virtual styling, large scale adoption of new technologies and a radical shit from operating on location to online will most probably not survive.
While other regions like the United States and Europe have activated stimulus packages, the situation is dire in Africa. In Kenya, the government, through its fashion council has mobilized fashion designers, raw material suppliers and other players to ramp up production of face masks locally.
This will serve as a way to help the creative fashion industry survive, while helping in the fight against the pandemic. The key to survival has been adapting to tough times with innovative ways. They are learning from global brands which are leaders in the fashion business. Some companies like LVMH, L’Oreal, Mango, Burberry, Chanel and others are leading the fight against COVID-19.
Thus, they are providing value to customers. As of 3rd April 2020, the Kenyan government had approved mass manufacturing of face masks to help curb the pandemic.
“We shall start producing and distributing face masks across the country. The masks will be made available to the public with the help of chiefs and bodaboda (motorcycle) operators,” Health Cabinet Secretary Mutahi Kagwe said.
Business owners are also adapting to the ‘work from home’ directive, only doing deliveries upon request. Companies like Uber, Bolt and Safeboda have come in handy as their riders are helping the businesses run on survival mode.
The worst case scenario would be if the country comes into total lock down, something which has been an ongoing conversation, considering the recent curfew reinforcement has not been 100% effective.
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So what do the next few months look like? There is a lot of uncertainity. However, there are ways that small business owners can still operate remotely. Through our sister publication African Vibes, we have compiled a list of amazing stuff that you can do to generate income. From starting a niche blog to a YouTube channel, there are a good number of creative ways you can use to sustain your fashion business.
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Miss Côte d’Ivoire 2025: A Groundbreaking Move Toward Celebrating Natural African Beauty
The Miss Côte d’Ivoire 2025 beauty pageant has made a significant policy change that is sparking conversations across Africa and beyond. For the first time ever, the pageant has banned wigs, weaves, and any form of hair extensions during its preselection stages. This bold decision is reshaping beauty standards and embracing authenticity, signaling a shift toward a celebration of natural African beauty.
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A New Era for African Beauty
The new rule, which requires contestants to showcase their natural hair, marks a landmark moment for the pageant industry. Whether styled in braids, natural curls, or even shaved, contestants will now be judged based on their true, unaltered selves. This move is not just about hair—it’s about the powerful message of authenticity and self-acceptance.
One of the key influences behind this decision is Marlène Kouassi, the 2022 winner, who made waves with her short natural hair. Kouassi’s victory demonstrated that natural beauty could shine on the pageant stage, inspiring the pageant’s organizers to formalize this shift in policy. By celebrating natural hair, Miss Côte d’Ivoire seeks to encourage contestants to embrace their uniqueness and cultural identity, making it a standout pageant that speaks directly to African heritage.
The Controversy and Mixed Reactions
While the decision has been largely praised by those who advocate for self-acceptance and natural beauty, it has also stirred debate. Critics argue that the ban may limit personal expression and force contestants to conform to a specific image of beauty. Many believe that beauty is subjective and personal choices, such as wearing wigs or weaves, should not be restricted.
Despite the controversies, the pageant’s organizers are steadfast in their vision. Victor Yapobi, the lead of the organizing committee, has emphasized that this initiative is about redefining beauty standards, not limiting personal freedom. It is a call to embrace the diversity of African hair textures and styles, and to challenge the dominance of Western beauty standards.
Other Policy Changes for Miss Côte d’Ivoire 2025
Alongside the hair policy change, the Miss Côte d’Ivoire 2025 pageant has also introduced new adjustments to ensure inclusivity. The minimum height requirement for contestants has been lowered from 1.68 meters to 1.67 meters, and the age limit has been extended to 28 years. These changes reflect a more diverse and inclusive approach to the competition, allowing a broader range of contestants to participate.
A Step Towards Cultural Pride
The decision to ban wigs and weaves is not only about pageantry but also about celebrating the natural beauty inherent to African culture. It signals a deeper movement toward cultural pride and reclaiming the narrative surrounding African beauty. By focusing on natural hair, Miss Côte d’Ivoire 2025 hopes to inspire not only pageant participants but also African women worldwide to embrace their roots and feel proud of their identity.
As we look ahead to the crowning of Miss Côte d’Ivoire 2025 on June 26, 2025, this rule change is poised to set a new benchmark for beauty pageants across the continent. Whether the world agrees with the decision or not, there’s no denying the impact it will have on the future of beauty standards in Africa.
This shift towards natural beauty is just one of the many ways the pageant is redefining African pageantry. As Miss Côte d’Ivoire leads the charge, it is sure to inspire future beauty queens to embrace their authentic selves, while sparking important discussions about beauty, culture, and self-empowerment.
What are your thoughts on this change? Do you think pageants should embrace natural beauty over stylized hair? Share your opinions in the comments below!
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As the New Year rolls in, many of us set ambitious fitness goals, determined to make a fresh start and prioritize our health. Whether you’re looking to shed a few pounds, build strength, or improve your overall well-being, having the right tools and equipment can make all the difference in achieving success. From workout clothing and supportive footwear to tracking devices and meal prep containers, the right items can keep you motivated, organized, and on track. In this guide, we’ve compiled a list of essential Fitness Gear to help you kickstart your fitness journey and set you up for a year of progress and achievement.
1. Comfortable Workout Clothes Is A Must
Invest in breathable, sweat-wicking fabrics. Opt for materials like polyester, nylon, or blends designed to wick sweat away from your body. This keeps you dry and comfortable, especially during intense workouts. Avoid cotton as it tends to absorb sweat, making it heavy and uncomfortable over time. Clothes that are too tight can restrict movement, while loose garments may cause distractions or safety issues during certain exercises. Look for a fit that supports your body without being overly restrictive—compression leggings or form-fitting tops are excellent choices for many activities.
2. Supportive Footwear
The right footwear is essential for both performance and safety during workouts. Whether you’re running, weightlifting, or cross-training, choose shoes designed specifically for your activity to provide the proper support, cushioning, and stability. Running shoes should offer shock absorption and arch support, while weightlifting shoes typically have a flat, firm sole for better grounding. Cross-training shoes provide versatility for a mix of activities. Investing in high-quality, well-fitting footwear prevents injuries, enhances comfort, and helps you perform at your best.
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3. A Quality Water Bottle
Staying hydrated is vital for maintaining energy and optimizing performance during workouts, making a durable water bottle an essential item. Look for bottles made from high-quality, BPA-free materials like stainless steel or Tritan plastic, which are both safe and long-lasting. Insulated water bottles are ideal for keeping your drink cool, even during the most intense sessions, while double-wall vacuum insulation prevents condensation. Features like a wide mouth for easy cleaning, a leak-proof lid, or a built-in straw for convenience can enhance usability. For eco-conscious fitness enthusiasts, reusable water bottles are an environmentally friendly choice that also reduces waste. Staying hydrated ensures proper muscle function, prevents fatigue, and helps you recover faster after workouts.
4. A Fitness Tracker or Smartwatch
A fitness tracker or smartwatch is a powerful tool to help you stay on top of your fitness journey. These devices monitor essential metrics like heart rate, steps taken, calories burned, and even sleep quality, giving you a clear picture of your progress. Many trackers come with built-in features like GPS for outdoor activities, workout-specific modes, and reminders to stay active. Advanced models can sync with fitness apps, allowing you to set personalized goals, log meals, and track trends over time. By providing real-time feedback, a fitness tracker keeps you motivated, accountable, and more engaged with your health and fitness goals.
5. Yoga Mat
A yoga mat is a must-have for any fitness routine, offering a comfortable and supportive surface for floor exercises, stretching, and yoga sessions. Look for a mat with non-slip features to ensure stability during dynamic movements and poses. Mats made from eco-friendly materials like natural rubber or TPE are not only durable but also better for the environment. Thickness is another key factor—thicker mats provide extra cushioning for joints during exercises like planks or Pilates, while thinner mats offer better grounding for balance-intensive activities. Lightweight and easy to roll up, a yoga mat is both portable and versatile, making it an essential piece of equipment for home or studio workouts.
6. Gym Bag
A gym bag is an essential accessory to keep your workout essentials organized and easily accessible. Look for a sturdy, spacious design with multiple compartments to separate items like shoes, clothing, water bottles, and personal belongings. Features like ventilated sections are great for storing sweaty clothes or shoes, preventing odors from building up. A padded strap offers comfort for carrying, especially if you have to walk or bike to the gym. Some gym bags also come with smaller pockets for valuables, like keys or your phone, ensuring they stay safe and within reach. A functional and well-designed gym bag makes it easier to stay prepared and motivated to work out.
7. Resistance Bands
Resistance bands are an essential addition to any fitness routine, offering a compact and versatile option for strength training. They come in varying levels of resistance—light, medium, heavy, and extra-heavy—making them suitable for beginners and advanced users alike. These bands can be used to target specific muscle groups, enhance flexibility, and add intensity to exercises like squats, lunges, or bicep curls. Lightweight and portable, they’re perfect for home workouts, travel, or supplementing gym sessions. Additionally, resistance bands are gentle on joints, making them ideal for rehabilitation or injury prevention. Affordable and adaptable, they’re a must-have for building strength and toning muscles.
8. Dumbbells or Kettlebells
Dumbbells and kettlebells are versatile tools for strength training and a fantastic addition to any home gym. Dumbbells allow for a wide range of exercises, from bicep curls to chest presses, and enable you to target specific muscle groups with precision. Kettlebells, on the other hand, are excellent for dynamic movements like swings, snatches, and Turkish get-ups, which improve strength, endurance, and coordination. Both options are available in various weights, making them suitable for beginners and advanced fitness enthusiasts. Compact and durable, they’re perfect for building muscle, improving balance, and enhancing overall functional fitness
9. Jump Rope
A jump rope is an affordable, portable, and highly effective cardio tool that can enhance endurance, coordination, and agility. It provides a full-body workout, engaging your legs, core, and arms, while boosting cardiovascular fitness. Jump ropes come in various materials, such as PVC, steel, and leather, each offering different levels of speed and durability. Regular jumping can improve your balance and rhythm, and it’s an excellent alternative to more traditional forms of cardio like running. Whether you’re warming up, cooling down, or aiming for an intense session, a jump rope is a great way to increase stamina, burn calories, and add variety to your fitness routine.
10. Foam Roller
A foam roller is an essential tool for post-workout recovery, helping to reduce muscle soreness, improve flexibility, and enhance blood circulation. By using it for self-myofascial release, you can target tight or sore spots, working out knots in muscles and fascia. Regular use of a foam roller helps alleviate tension, reduce the risk of injury, and promote faster recovery after intense workouts. They come in various densities, from softer options for beginners to firmer rollers for deeper muscle work. Whether you’re stretching after a run, lifting session, or yoga practice, a foam roller aids in muscle relaxation, helping you maintain mobility and prevent stiffness.
11. High-Quality Headphones
High-quality headphones can elevate your workout experience by providing motivating music, podcasts, or workout instructions that keep you energized and focused. Opt for wireless, sweat-resistant headphones to ensure maximum convenience and comfort during intense sessions. Bluetooth connectivity allows you to move freely without tangled wires, and sweat-proof designs prevent damage during vigorous exercise. Noise-canceling features can help you stay immersed in your workout by blocking out distractions. Choose headphones with a secure, comfortable fit—whether over-ear or in-ear—to ensure they stay in place throughout your routine, enhancing both performance and enjoyment.
12. Meal Prep Containers
Meal prep containers are a game-changer when it comes to staying on track with your nutritional goals and fueling your workouts. These containers allow you to prepare and store healthy, balanced meals in advance, saving time during busy weeks while ensuring you have the right portion sizes and ingredients. Look for BPA-free, microwave-safe options that are leak-proof and come in various sizes to suit different meals. Divided containers are perfect for portion control, keeping your protein, carbs, and veggies separate. By prepping your meals in advance, you reduce the temptation to skip healthy eating and ensure you’re providing your body with the nutrients it needs to recover and perform at its best
13. Online Workout Subscription or App
If you’re not ready to hit the gym or prefer working out at home, online workout subscriptions or apps are perfect for guiding you through exercises tailored to your fitness level and goals. Many apps offer a variety of workout styles, including strength training, cardio, yoga, pilates, and HIIT, with video tutorials and step-by-step instructions. Subscription services often provide personalized plans, track your progress, and even allow you to connect with trainers or fitness communities for extra motivation. With flexibility to work out at your convenience, these platforms ensure you can stay consistent with your fitness routine, regardless of your location or schedule.
14. Workout Journal or App
A workout journal or app is a great tool for tracking your fitness journey, helping you stay motivated and focused on your goals. By documenting your workouts, you can monitor progress, identify patterns, and adjust your routine as needed. A journal offers a tangible way to reflect on your achievements, note any challenges, and celebrate milestones. Alternatively, apps provide the convenience of digital tracking, often syncing with other fitness devices to log metrics like reps, sets, weights, and time spent on exercises. Many apps also allow you to set new goals, track performance trends, and offer reminders to stay consistent. Whether digital or paper, tracking your workouts is key to maintaining accountability and ensuring continuous improvement.
15. Comfortable Workout Gloves
Comfortable workout gloves are essential for protecting your hands during weightlifting, pull-ups, or any exercise that involves gripping equipment. These gloves are designed with cushioned palms to reduce friction and prevent calluses, blisters, or hand fatigue. They also provide added support to your wrists, enhancing your grip strength and preventing strain during heavy lifts. Look for gloves with breathable, moisture-wicking fabrics to keep your hands dry and comfortable throughout your workout. Whether you’re lifting weights, doing pull-ups, or using resistance bands, a good pair of workout gloves can help you perform exercises more efficiently and protect your hands from injury.
Conclusion
Embarking on a fitness journey can be challenging, but with the right gear and tools, you’ll feel empowered to stay committed and see real results. Investing in quality workout essentials not only supports your physical goals but also boosts your motivation and confidence. Whether you’re working out at home or in the gym, these items will help you stay focused, track your progress, and ensure you’re fully prepared for every session. So, embrace the new year with the right mindset and the right equipment, and make 2024 your healthiest, strongest year yet!
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